Onedeveloper.Directline.
Woolf Digital is me, Logan Woolf, working from Lethbridge, Alberta with organizations and stores across Canada and the US.
Why
Why it works this way.
Agencies sell you a relationship with a person who then hands your project to someone you never meet.
This is the opposite. You email me, I read the code, and I do the work.
No account manager, no project manager relaying questions, no junior learning on your site.
Background
Where the work comes from.
I spent years inside a digital agency building and maintaining ecommerce sites — BigCommerce, Shopify, subscription platforms, email automation, and the tracking that holds it together.
I have since worked directly with organizations and stores on their own sites, from full custom builds to a single stubborn integration. The pattern that repeated: the work people actually need is rarely a new website. It is usually the twenty small things after launch.
Tooling
How I use AI.
Stated plainly
I use modern tooling, including AI, to move faster and keep prices where a small organization can afford them. I do not hide that, and I do not pretend a model replaces judgement.
What it changes
Drafting, refactoring, scanning for accessibility and security issues, and the boring parts that used to be billable hours.
What it does not change
Every line is read by me before it ships.
Client code, customer data, and credentials are not put into a model that trains on them. I will sign an NDA that says so.
Practice
How I work.
Scoped before started.
A number in writing before any work begins.
One business day.
Email answered within one business day, usually sooner. Urgent problems get looked at the same day.
Fixed price for scoped work, hourly for rescue.
You always know which one you are buying.
I say no.
If a job is a bad idea, over your budget, or outside what I do well, you will hear it before you spend anything.
Limits
What I do not do.
- Full store builds from scratch.
- Custom applications that need a team.
- Anything I cannot maintain.
Saying no early is cheaper for both of us.
Details
Details.
- Based in
- Lethbridge, Alberta
- Working across
- Canada and the US
- Business
- Sole proprietor, trading as Woolf Digital
- Response time
- One business day
- Procurement
- Available for NDAs, purchase orders, and standard procurement processes
Free site teardown.
Send me your URL. I will record a five-minute walkthrough of your site with three specific fixes and send it back within two business days. No pitch, no invoice.
Request a teardownA handful each week, first come.